Cartier – The Power of Magic

Project

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Cartier: The Power of Magic

Client

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Cai Studio

Role

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Designer

Art Director

About

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In 2024, I worked on the exhibition KV for Cartier: The Power of Magic at the Shanghai Museum with cAI™ (the AI model custom-developed by renowned artist Cai Guo-Qiang) and his studio @caistudio ! Stoked to announce the exhibition is finally on view now through Feb 17th, 2025. It was a wonderful journey working alongside Cai, cAI™ and his studio team, learned so much and super excited on how it turned out.

I worked directly with Cai and cAI™, carefully iterating different key visuals for the exhibition. Through collaboration with Cai's team and the AI itself, I gained a deeper understanding of Cai Guo-Qiang’s vision—realizing a harmonious workflow between humans and machines while also capturing the magic of Cartier’s jewelry. Cai envisions AI as a great artist, working alongside the team to create an extraordinary experience for Cartier and its audience.

Photos by Kenryou Gu, courtesy Cai Studio.

Photos by Kenryou Gu, courtesy Cai Studio.

P3-Cartier-the-Power-of-Magic-Exhibition–Section-Photos-2048×1365

Photos by Kenryou Gu, courtesy Cai Studio.

P2-Cartier-the-Power-of-Magic-Exhibition–Section-Photos-2048×1365

Photo Courtesy Cartier

P16-Cartier-Global-High-Jewelry-Ambassador-Gong-Li-at-Cartier-the-Power-of-Magic-Exhibition-scaled

Photo Courtesy Cartier

Gallery

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Featuring Cartier's Jewelry. Courtesy Cartier.

Photo Courtesy Cartier

Photo Courtesy Cartier.

Photo Courtesy Cartier.

Process

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Behind the scene moments from the production.

Library of Assets w/ cAI™

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Below are some selected designs I handcrafted with cAI™. I feel a dynamic energy exchange between humans and machines - our inputs and outputs constantly communicating with each other. You can also see the process and development among all the visuals.