Hurricane Criterium

Solo Production: Zuheng Yin
Creative Direction: Jennifer Liang / Zuheng Yin 
Original Soundtrack by: Yinan Wang
Film Crew: DOTC Studio

I worked closely with Hurricane Criterium to design and direct the promotion video for their worldwide championship in autumn, 2018. The goal was to show the energy connection between the fixed gear bike and the rider. The project called upon different media, from CGI to live action footage, blurring the boundries between reality and unreal. 


Styleframe_8
Styleframe_gear
Styleframe_10
Styleframe_bike_1
Styleframe_9
hurricane_bike
Styleframe_hurricane_above
Styleframe_5
Styleframe_Liquid
Styleframe_6
Styleframe_1

Unused Styleframes

Styleframe_2
Cloth_dimension
Styleframe_cloth_1
Styleframe_4_1
Styleframe_seat
Mountain_dimension_2
Mountain_dimension_3
Good Design Award
SVA Motion Graphics Portfolio Screening 2018