Project
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Hennessy NBA Series
Role
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Designer / Animator
About
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BUCK was approached by Hennessy and the NBA to create a new commercial that would take viewers on a journey through the worlds of Hennessy, basketball, and culture. Despite the tight deadline of less than three weeks, we were able to deliver the final product.
Hennessy NBA 2.0: The New Line
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In the fall of 2020, Hennessy released their second collaboration with the NBA. Building upon our previous experience, we continued to use the visual motif of lines as a guiding thread to develop the story. Breaking away from the previous black and white visual style, we incorporated color to create a more inclusive environment, inviting everyone to join in on the experience. It was a captivating journey.
Process
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Initially, my focus was to capture the flow and rhythm of the spot. During the pre-production phase, the Creative Director referred to my initial storyboard/slap comp. Later on, when I joined the production team, my primary focus was on developing the transition from the paint shot to the court, as well as the burst moment.
Credits
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Client：Hennessy NBA
Agency: Droga5
Production House：Buck Design
Creative Director：Daniel Oeffinger
Art Director：Chris Philips
Designer: Chris Ribar, Daniel Oeffinger, Daniel Whitaker, Diego Diapolo, Guillermo Zapiola, Jesper Lindborg, Hogan Williams, Taylor James, Will Burkart, Yukyung Lee, Zuheng Yin
Animator: Chris Philips, Chris Ribar, Daniel Oeffinger, Daniel Whitaker, Taylor James, Will Burkart, Zuheng Yin, Hogan Williams
2D Artist: Daniel Oeffinger, Tucker Klein
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2D Lead：Tucker Klein
CG Generalist：Taylor James