Project 

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Nature Mag Cover

Client 

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Google Research

Role

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AD / Design Lead

About

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In 2025, Google chose to launch their AMIE research initiative to advance medical AI and attract more researchers to their ecosystem. During my time at Hook Design, I was selected to join the design team for the cover of Google Research AMIE's brand identity. The Google Research team loved my color play and use as their direction to package the overall visual. We certainly don't want to introduce AI agent as a cold figure, therefore the warmth purple and welcoming orange is fit for the medical topic. 

Process

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Some of the initial sketches during the production.

Main Credits

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Client：Google Research 

Agency / Production House：Hook Studios

Creative Director：Mikell Fine Iles

Producer: Chaz James

Designer：Zuheng Yin, Emma Carprenter, Anna Weddle