Project
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Planters: A Nut Above
Role
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Designer
About
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Mr. Peanut has made a comeback and is ready to spend Planters' Super Bowl budget on "A Nut Above" campaign, which aims to acknowledge and reward people for their exceptional actions.
My Process
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As a designer, one of my main focus was on how to stylize Mr. Peanut and bring his accessories to life.
Below are some of my initial designs for Mr. Peanut, the orb, monocle box and the globe scene before the end.
