&Walsh Ampersand

I was commissioned by Jessica Walsh to work on the rebranding of the previous Sagmeister & Walsh  to the brand new &Walsh. The new branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes our clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh.The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.

It took many talented people to complete this project. For my part, I imagined and designed multiple different spaces where the ampersands can live and interact with.

Credits - 

CREATIVE/ART DIRECTION & DESIGN: Jessica Walsh
BRAND STRATEGY & COPYWRITING: Lauren Walsh, Jessica Walsh
PRODUCTION: Gosbinda Vizarretea, Jessica Walsh, Allison Raich, Stephanie Halovanic
LEAD DESIGN: Gabriela Namie, Sanchit Sawaria, Rachel Denti, Soomin Jung, Pedro Veneziano, Matt Roop, Kat Singh, Kitron Neuschatz
DESIGN: Jiří Mocek, Junki Hong
TYPOGRAPHY: Alex Slobzheninov, Dan Forster, Sanchit Sawaria, Gabriela Namie, Pedro Veneziano, Daniel Sabino, Margot Lévêque
3D & ANIMATION: Sanchit Sawaria, Pedro Veneziano, Danae Gosset, Soomin Jung, Luigi Honorat, Molly Smisko, Zuheng Yin, Ines Alpha, Iuliia Mazykina, Luke Guyer & Edu Torres, Nacho Velasco, Flavio Carvalho
PHOTOGRAPHY: Sarah Hopp
SET & WARDROBE DESIGN: Arielle Casale
PRODUCTION SUPPORT: Chelsea Alexander, Ragini Nath, Joe Owens
WEBSITE DEVELOPMENT: Gisle Nes